/ WHAT I LED

Brand & Creative Strategy

Brand Identity

Campaign Rollout

/ WHAT I EXECUTED

Art Direction

Design

Challenge and Goal:

This launch marked an exciting new era for Lyle & Scott as they fused their 141-year history in knitwear and heritage in sport with their focus on creating technically driven sportswear.

Made from merino wool (a natural performance fabric) and designed with seamless construction the base layer product enhances comfort and performance across a range of sports; from golf to hiking and climbing to cycling.