/ WHAT I LED

Concept

Campaign Rollout

/ WHAT I EXECUTED

Art Direction

Challenge and Goal

Kindred Group’s annual summer party needed a fun, vibrant look and feel that truly captured the legendary spirit of the event. Hosted at Omnia by MedAsia, with its iconic outdoor bar and pool, we transformed the venue into the "Kindred Lounge".

Approach:

We crafted a cohesive visual identity that extended across every detail (from bespoke drink coasters and cushions to lanyards, banners, and a life-size photo frame) ensuring a seamless and immersive experience.