CORPORATE
BRANDING
Kindred Group
↓ VIEW
/ WHAT I LED
Creative Direction
Concept
/ WHAT I EXECUTED
Art Direction
Design
Asset Rollout
The rebranding of Unibet Group to Kindred Group marked a strategic evolution, reflecting the company’s transition from a single-brand operator to a multi-brand leader with nine consumer-facing brands.
The name "Kindred" embodies the company’s shared values and culture, symbolising its commitment to innovation and growth in a dynamic and ever-changing industry.
/ BRAND FILM
Becoming Kindred
/ BUILDING THE BRAND
- We developed a cohesive brand identity, including a new logo and graphic elements, to unify the group’s diverse portfolio. This identity was meticulously crafted to capture the visual and verbal tone of the brand, transcending corporate branding, office spaces, internal communications, B2B interactions, merchandise, and events.
"OUR GOAL IS THAT ZERO REVENUE IS
DERIVED FROM HARMFUL GAMBLING BY 2023"
HENRIK TJÄRNSTROM, CEO
/ BRINGING THE BRAND TO LIFE
- Merch & Events
/ BRINGING THE BRAND TO LIFE
- Office Branding < toggle left & right >
/ GREAT PLACE TO WORK
- Kindred was recognised as one of the UK's top 30 Best Workplaces. To mark the occasion we developed the concept "GOT GAME" and produced an immersive in-office event complete with a donut wall and coffee cart. We created a hashtag #bettortogether encouraging individuals to share their experiences to build awareness and attract new talent.
