EUROS 360
CAMPAIGN
Unibet
↓ VIEW
/ ROLE
Creative Strategy
Creative Direction
Concept
The Opportunity
As Unibet’s largest campaign, we needed a big idea that resonated across Europe and Australia and worked across all customer touchpoints.
Building on Unibet’s "By Players, For Players" positioning, we created "We Feel It Too"—a campaign inspired by authentic moments that real players instantly recognise.
/ PROJECT OVERVIEW
Case Study Film
/ THE EXECUTION
The campaign was executed in black and white, with relevant team colours used as a powerful accent. Emotions were heightened through the use of slow motion filming, as the headlines and voice overs expressed the feelings that all true players know only too well.
/ VIDEO CONTENT
20" Brand Films
/ VIDEO CONTENT
15" Brand Films
/ VIDEO CONTENT
15" Product Films
/ VIDEO CONTENT
6" PomoFilms
/ KEY OUTCOMES
• Successfully pitched a global concept to all local markets and influenced an aligned outcome
• Lead the team from concept to final delivery
• Produced 50+ master videos for TV, digital, and social across 11 local markets
• Created and supplied all assets for CRM, Acquisition, onsite, OOH for all local markets
/ CAMPAIGN IMAGERY
Emotive Fan Imagery
/ COMMS OVERVIEW
Created as part of campaign guidelines to ensure consistent messaging hierarchy across all brand, product, and promotional content.
