NEW BRAND

LAUNCH

VladCazino

↓ VIEW

/ WHAT I LED

Brand Identity

Creative Concept

Campaign Rollout

Stakeholder Alignment

Toolkits

/ WHAT I EXECUTED

Art Direction

Creative Concept

Design

Challenge and Goal:

Launch a new digital platform into a competitive market and drive rapid adoption.

Approach:

From backstory, to logo and design direction we delivered a consistent voice, tone, and visual identity across all customer touchpoint's; from digital to social media, TV, OOH, live events, sponsorships, promotions, and working with local brand ambassadors.

Impact:

Achieved top-five market position in 12 months

Gained 15,000+ active users

/ PROJECT OVERVIEW

Case Study Film

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/ THE CONCEPT

Vlad Cazino’s concept centred around Vlad, a reluctant vampire more interested in casino games than traditional vampire life—avoiding blood-sucking, old castles, and coffins.

Vlad was joined by a cast of supporting characters: Igor, his loyal servant, who kept him connected to his roots, and Lucian, a human friend, who acted as his social guide.The brand story was crafted as a serialised sitcom-style narrative, infused with Romanian humour and local customs, and brought to life across TV, digital, and social media.

/ BUILDING THE BRAND

To ensure local relevance, we worked with a Romanian agency to adapt our concepts, manage production, and stay current with local trends. The brief called for a distinctly Romanian identity, leveraging local humour, customs, and character-driven storytelling.